- Thu02Apr2020Thursdays: 8-8:30am PT / 11-11:30am EThttps://attendee.gotowebinar.com/rt/8954968460152621067
Thursday PartnerOptimizer Workshops: Let's Define your Ideal Reseller Partner Persona
If you're a technology company utilizing channels to sell, refer, or integrate your products and services, its time to reallocate your marketing budget (MDF) toward our hyper-targeted partner discovery engine like many of your colleagues are doing.
So, instead of waiting to go to conferences, instead of paying out for digital marketing campaigns to reach broad audiences, instead of waiting for your channel sales executives to somehow pull new partners out of their hats, turn this period of time into a launchpad for finding the right reseller partner companies to target. Then, you can assign your channel sales people quality Partner Company Prospects who will want to know about your products and who have the right customers for them.
We want to help you get a head start, so we've designed this workshop to show you how to define an actionable Ideal Reseller Partner Persona for partner discovery and activation. Why care? Besides it being a great strategic marketing exercise, and besides it being a tool for your career advancement, we will commit to identifying 10 Ideal Reseller Partner Matches for you leveraging our PartnerOptimizer engine.