Partner Discovery, Partner Segmentation & Total Partner Market Size for a B2B Cybersecurity Company
Problem: The North American channel chief of a Fortune 1000 Company with a strong B2B cybersecurity products division needed to (a) identify new partner prospects who are Managed Security Solution Providers (“MSSPs”); (b) identify which of their existing partners are MSSPs, and (c ) understand approximately how many MSSPs exist in the United States.
Solution: One of the obstacles to answering all of these questions was/is that the term “Managed Security Solution Provider” is an industry term that is not reliably used by cybersecurity experts to describe their companies to their customers and prospects. To solve this issue, the PartnerOptimizer team honed in on the many different characteristics and key words and phrases that in aggregate would identify a company that provides the services and solutions that a typical MSSP offers. SaaSMAX was able to leverage PartnerOptimizer to provide this client with the answer to all three of its questions and enable them to embark upon a more cohesive, targeted channel recruitment initiative. If you’re interested to know what the size of the MSSP market is, Contact Us.