Successful partner programs of the future require data-driven channel insights, partner discovery, and channel optimization.
Since inception more than seven years ago, SaaSMAX’s primary mission has been to help companies of the Cloud/SaaS/XaaS generation go to market through reseller partners. This “secret” go-to-market strategy can be the most powerful competitive advantage and path to growth.
The right resellers have the right customers and can get to them faster than you can, with no sales compensation required up front. Only a pay per performance commitment is required. Major technology companies like Microsoft, IBM, Dell, HP, Intel, SAP, Oracle go to market through reseller channel partners. The feet-on-the street customer relationships and reputations they build as trusted advisors and influencers provide you with access to prospective customers you would otherwise not ever reach through a digital campaign or direct salesforce.
While the opportunity and upside is exceptional, the business strategy of going to market through indirect reseller partners is oftentimes fraught with the challenge of having to manage partner identification, recruitment, engagement and activation on a limited budget. Oftentimes the growth stage company C Suite and/or Board doesn’t have the insight or patience to allocate sufficient budget to enable a reasonable runway.
SaaSMAX has developed a set of technologies, tools and processes that help growth stage companies accelerate their reseller partner programs by leveraging data-driven insights, business intelligence, data analytics, domain expertise and our tried-and-true best practices reseller portal. Not only have we set up the largest, most comprehensive North American database of channel partners (over 120,000 profiled to date), we have created relationships with hundreds of solution providers who resell SaaS and Cloud-based software.
If you’re ready to be one of the most successful SaaS/XaaS/Cloud companies of your generation, SaaSMAX is ready to help you get there through the Channel.